Full Programme   SESSION 1 Session 1A   Commerce and Diplomacy     Chair: John Wilson Teresa da Silva Lopes · Institutions, Leadership and Long-Term Survival James Simpson · Phylloxera, price volatility and institutional innovation in France's domestic wine markets, 1870-1911 Conceição Andrade Martins · Economic diplomacy and the development of the portuguese wine industry     Discussant: Pedro Lains       Session 1B   Credit and Consumer Practice     Chair: Gonzalo Castañeda Beverly Lemire · Savers in Training: Education, Savings Banks and the Nineteenth-Century English Working Class Sean O'Connell · Credit, debt and guilt: cultural and moral obstacles to the development of consumer society     Discussant: Lluis Castañeda       Session 1C   Public Utilities and State-owned Enterprises     Chair: Dominique Barjot Robert Millward · Economic and Institutional Factors in Electricity Network Integration in Western Europe c.1900-50 Judith Clifton, F.Comín & D.Díaz · From Public Entreprises to Supranational "Services of General Economic Interest": The changing logics of European Integration     Discussant: Albert Carreras       Session 1D   Knowledge Transfer     Chair: Yoshiharu Kuwana Erik Bloemen · From industry to services at a personal level. Life and work of Ernst Hijmans, consultant (1890-1987) Mar Cebrián · The structure of payments of technology licensing agreements: the case of Spain     Discussant: Ludovic Cailluet       Session 1E   Labour between Markets and Firms     Chair: Phil Scranton Joan R. Rosés · From sub-contracting to vertical integration: The organizational innovation in Spanish cotton industry, 1830-1870 Omar Jiménez Rosano · Un Ensayo sobre Tres Momentos Históricos que Conformaron una Estructura Laboral Angel Calvo · Technological change, labour costs and productivity in the Catalan cotton industry. A study in business history: la España Industrial (1855-1930)     Discussant: Mary Rose

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SESSION 2 Session 2A   The Development of Services in Europe     Chair: Wilfried Feldenkirchen Valentina Romei · From industry to an integrated system of services and manufacturing industries (Europe, 1910 - 1980) Ferry de Goey · Economic structure and self-employment during the twentieth century Renato Giannetti · Service and Italian Economic Growth (1950-1971)     Discussant: Mark Spoerer       Session 2B   Shipping     Chair: Anthony Slaven Agnès d'Angio · The participation of the firm Schneider et Cie in steam navigation on the Rhone and the Saone rivers between 1839 and 1854 Graeme J. Milne · Business horizons: The regional boundaries of shipping and its related sectors in the North of England, 1880-1914     Discussant: Ioanna Minoglou       Session 2C   The State and Firms     Chair: John Wilson Pier Angelo Toninelli · Energy and public utilities in Trieste in the period of the Anglo-American occupancy (1945-1954) Ben Wubs · Unilever and the Anti-trust Policy, 1945-1950 Lars Heide · A broader approach to US anti-trust legislation: the anti-trust case against IBM and Remington Rand in 1932     Discussant: Phil Scranton       Session 2D   Brands and Advertising     Chair: Roger Horowitz Elisabetta Merlo & F. Polese · From Artisan Skills to Production of Services? Brands in the 19th Century History of the Italian Fashion System Núria Puig · The Education of a Foreing Market: J. Walter Thompson in 20th Century Spain José Luis García Ruiz · The implementation of marketing in Spanish firms during the 1950s and the 1960s     Discussant: Roy Church       Session 2E   Managing Banks: Case Studies     Chair: Carles Sudrià Maria Eugénia Mata · Institutions and business. Henry Burnay: A case study Yolanda Blasco & Pilar Nogués · The business management of the Bank of Barcelona (1844-56): An interpretation based on accounting analysis Maria A. Pons · The evolution of a regional bank in a concentrated banking industry: the Banco de Valencia, 1940-2003     Discussant: Peter Wardley

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SESSION 3 Session 3A   Professional Services     Chair: Kersti Ullenhag Kenneth Bertrams · Between interpersonal relationships and "cooperative research" programs: Belgian universities as service suppliers for the local industry, 1945-1970 Jeffrey Fear · Auditing the Firm: Accounting for Corporate Governance Christopher Kobrak · Diverging paths: American and German Financial reporting in the 1920s and 30s     Discussant: Benito Arruñada       Session 3B   Transformations in Public Services     Chair: Geoffrey Channon Gisela Hürlimann · Electronics instead of concrete and tracks! The Swiss Federal Railways 1970-2000: Paths of Innovation of a Public Enterprise in the Era of Customer and Service Orientation and Economic Liberalization Dominique Barjot · Bouygues, 1952-1989: From the building industry to the service sector Miguel Suárez Bosa · Port service companies in Spain and their implementation in the Port of Las Palmas     Discussant: Terry Gourvish       Session 3C   The Political Economy of Banking     Chair: Hans Sjögren Raúl García Heras · International Finance and Economic Policy-Making in Argentina, 1955-1976 Carlos Ramírez & C.W. Calomiris · The Political Economy of Bank Entry Restrictions: Theory and Evidence from the U.S. in the 1920s Graeme Acheson & John D.Turner · The impact of limited liability on ownership and control: Irish Banking, 1877-1914     Discussant: Stefano Battilossi       Session 3D   The Development of Retailing     Chair: Hubert Bonin Roy Church · The rise and changing role of commercial travellers in Britain between 1870 and 1914 Andrew Popp · Building the Market: John Shaw of Wolverhampton and Commercial Travelling in Early Nineteenth Century England Carlo Morelli · Chain Store retailing in the US and Britain 1850-1960: Divergent patterns of development     Discussant: Montserrat Miller       Session 3E   Services in Industries     Chair: Maurice Kirby Roger Lloyd-Jones & Merv Lewis · Meeting the Needs of the Customer: Production and Factoring in the British Machine Tool Industry in the 1950s and 1960s Keetie E. Sluyterman · The European petrochemical industry in the late 20th century: is it a declining industry?     Discussant: Andrea Colli

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SESSION 4 Session 4A   Gender and Business     Chair: Margaret Walsh Lena Andersson-Skog · In the shadow of the Swedish welfare state - Business history, female self-employment and the service industry Lina Gálvez & Paloma Fernández · Business and gender in Spain (19th-20th centuries): A long period of cheap women's services outsourcing Katrina Honeyman · Doing business with gender: the case of business history in the UK Angel Kwolek-Folland · The state of gender and business in United States history Ioanna Pepelasis Minoglou · Gender and business history in Greece: From the state of the art towards new explorations     Discussant: The audience       Session 4B   Airlines     Chair: Maria Eugénia Mata Drew Whitelegg · From smiles to miles: Delta Air Lines flight attendants and Southern Hospitality, 1941-1991 Hans-Luidger Dienel · Seeking for partners: Lufthansa's international collaboration 1953-2000 Peter Lyth · Making 'the world's favourite airline': advertising and image creation at British Airways from 1953 to 2003 Javier Vidal · Iberia, from Flag Carrier to Global Services Airline, 1950-2000     Discussant: The audience       Session 4C   Servicing Electricity     Chair: Francesca Antolín Peter Hertner (& H.V. Nelles) · Contrasting styles: A comparison of the entrepreneurship, technology and finance of German and Canadian investment in Barcelona electrification Pierre Lanthier · Electricity between Public Service and a Mass Consumption: the French Case during the 1930s W.J. Hausman · Personal and financial networks in the US electric utility industry before the First World War Anna Aubanell Jubany · Business Strategies in Electricity Firms in Comparison: Hidrola and Unión Eléctrica Madrileña, 1907-1935 Alex Fernandez · Dos empresas de servicios eléctricos en Bilbao: la Cooperativa Eléctrica de Bilbao y la Unión Eléctrica Vizcaína     Discussant: The audience       Session 4D   Between Industry and Services: Regional Perspectives     Chair: Daniel Tirado Maura Doherty · Who stole my postindustrial future? Deindustrialization and the restructuring of a New England milltown Gillian Cookson · The dynamics of industrialisation: services and manufacturing in the Tees valley, 1818 - 1870 Bruno Jégou · From Menier to Nestlé: Is It Possible to Generalise?     Discussant: The audience

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SESSION 5 Session 5A   Beyond Chandler: Big Business in the 20th Century     Chair: Franco Amatori Michelangelo Vasta · The largest 200 Italian firms throughout the 20th century: from manufacturing to services? Peter Wardley · From industry to services; or from services to industry and back again? Youssef Cassis & C. Brautaset · What can the performance of enterprises in the manufacturing and service industries explain?     Discussant: Leslie Hannah       Session 5B   Marketing of Wine and Oils     Chair: Per Boje Eva Fernández García · Marketing history of wine during the twentieth century. A business perspective Raimon Soler Becerro · From Trade to Industry: The Wine Sector in the Denomination of Origin label Penedès Region, 1940-2000 Ramon Ramon Muñoz · Marketing in the international markets for olive oil, 1870-1938     Discussant: James Simpson       Session 5C   Financial Services     Chair: André Straus Jerònia Pons Pons · From Obligation to Business: The Creation of Insurance Companies in Spain by Business Industrialists (1900-1963) J.Carles Maixé Altés · Spanish Savings Banks: A Dynamic Business Organization Model (19th and 20th Centuries) Janette Rutterford · Learning from one's mistakes? Managing risk in the mutual fund industry, 1868-1940     Discussant: Duncan Ross       Session 5D   Managing Firms     Chair: Lena Andersson-Skog Santiago López and R. Robledo · Stewards and Landlord Farmers at the End of the Ancien Régime in Spain Lídia Torra · Changes in Entrepreneurial structure in textile retail shops of Barcelona in the Eighteenth century     Discussant: Enriqueta Camps

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SESSION 6 Session 6A   National Dynamics in the Late 20th Century     Chair: Sverre Knutsen Mikael Olsson and Mikael Lönnborg · The Market for Financial Services in Central and East Europe and the Baltics (CEB): A Contribution to Post-transition Economic Analysis Veronica Binda · The strategy of Spanish industrial firms in the late twentieth century: a convergence failure Hans Sjörgen and M. Zackrisson · Financing of High Technology Small Firms in Sweden and the USA     Discussant: Rolv Petter Amdam       Session 6B   Servicing the Chemical Industry     Chair: Harm Schröter Daniele Pozzi · Booz Allen and Hamilton consultants at Enrico Mattei's ENI (1956-1965) Viviane Quirke · Bridging Boundaries: the evolution of the Scientific Services Group, and the expansion of pharmaceutical R&D at ICI ca. 1955-1975 Arjan van Rooij · Engineering Contractors in the Chemical Industry. The Development of Ammonia Processes, 1910-1940     Discussant: Jordi Catalán       Session 6C   Information and Communication Services     Chair: Pascal Griset Seiichiro Yonekura & M. J. Linskey · Software Development of the Video Game Industry in Japan Barbara Bonhage & Katja Girschik · From Technology to Services: Videotex in Banking and Retailing Howard Cox and Simon Mowatt · From Product to Service? Consumer Magazines in the Information Age     Discussant: Martin Campbell-Kelly       Session 6D   Fashion, Pop and Design     Chair: Takeshi Yuzawa Richard Coopey · Entrepreneurs and Popular Culture: Business and the British Pop Music Industry: 1945-2000 Véronique Pouillard · From Dressmakers to Fashion Consulting ("Bureaux de style"): Intermediaries in the Fashion Business (1920-1960) Per H. Hansen · The Construction of a Brand: The Case of Danish Design, 1930-1970     Discussant: Roger Horowitz       Session 6E   Internationalization of Services     Chair: Ken-ichi Yasumuro Jesper Strankskov & K. Pedersen · Internationalization of Services: A Longitudinal Study of ISS International Service System, 1901-90 Suphawan Srisuphaolarn · Health Care as Export: The Case Study of the Thai Health Care Industry Gerarda Westerhuis · The Dutch banking sector National legislation and internationalisation: The case of ABN Bank     Discussant: Matthias Kipping

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SESSION 7 Session 7A   Very Long-term Trends     Chair: Gabriel Tortella Elizabeth Griffith · Venice: the model turned upside down Jari Ojala & Jari Eilola · Trust and reputation in mediation - Organisation of the retail and wholesale trade, c. 1700-1900 (Finland) Hugo van Driel, Henk Volberda & Sjoerd Eikelboom · Longevity in Services: the case of the Dutch warehousing companies 1600-2000     Discussant: Nuno Valério       Session 7B   Technology Transfer and Organizational Change     Chair: Susana Fellman Adoración Álvaro Moya · Designing Knowledge in a Peripheral Country: The Emergence of Technical Consultancies in Spain since the 1950s Leda Papastefanaki · Technology transfer in Greek Textile Industry (1870-1940): Industrialists, agents and engineers Fabio Lavista · Spreading Managerial Culture. Technological and Organizational Changes in the Italian Mechanical Industry (1945-1970)     Discussant: Ove Bjarnar       Session 7C   Tourism     Chair: Margarita Dritsas Patrizia Battilani & F. Fauri · The rise of a service-based economy and its transformation: the case of Rimini Esther M. Sánchez Sánchez · Turismo, Desarrollo e Integración Internacional de la España Franquista (english abstract) Mary Quek · The development of hotel companies in the UK, 1980-2003     Discussant: Laurent Tissot       Session 7D   Services to Business     Chair: Neil Rollings Bram Bouwens and Joost Dankers · Business interest associations: a service to the industry Andrea Lluch · Credit and information services: an example of inter-organizational collaboration between small firms and large firms. Argentina (1890-1930)     Discussant: TBA       Session 7E   From Industry to Services     Chair: Takao Shiba Hubert Bonin · Industry fostering services. How spreading out industry developed services' growth in favor of industry since the 1960s Rang-Ri Park-Barjot · The French Societe de Construction des Batignolles: from Manufacture to Public Utilities R.P. Amdam & G. Ramanauskas · FDI and the transformation from industry to service society in emerging economies: A Lithuanian-Nordic perspective     Discussant: Margrit Müller       Session 7F   Entrepreneurship     Chair: Hakan Lindgren A. Castagnoli & E. Scarpellini · Italian Entrepreneurs in the Service Activities Mark Freeman, Robin Pearson & J. Taylor · The Politics of Business: Joint Stock Company Constitutions in Britain, 1720-1844 C.Vuillermot & M. Villette · Making one's fortune in industry or in the service sector: What are the differences?     Discussant: Angels Solà

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